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National CineMedia has reinvented how music fans see their favorite artists, through a series of special Big Screen Concerts including DVD Premieres, LIVE Concert Events, and Behind the Artist music events. The premieres are multicast through National CineMedia's exclusive, national Digital Content Network and shown in movie theatres across the United States.
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As a unique marketing, promotion, and product sales channel, National CineMedia delivers larger-than-life Big Screen Concerts to local movie theatres near your target customers. Each Big Screen Concert is a national scope event with local radio, retail, and grassroots tie-ins, creating an unmatched marketing and branding platform for Sponsors and generating millions of engaged impressions on a weekly basis.
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National CineMedia provides the only fully integrated music marketing platform. This on-going Big Screen Concerts series is designed to strategically complement traditional marketing plans, providing a consistent channel for brand building, generating product awareness, and targeting new consumers.
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